How Simplify Socials Helped MoMoney Amplify Brand Awareness on LinkedIn - In Just 3 Days

Top-Performing LinkedIn Posts Highlighting MoMoney's Impact on Financial Habits: Harshit Bansal, Smriti Sahu, and Shivam Chhirolay share personal stories and insights about the benefits of using MoMoney, showcasing impressive engagement and reach statistics from their influencer marketing campaign.

Client: MoMoney Agency: Simplify Socials Platform: LinkedIn Campaign Duration: 3 Days Creators Activated: 11

The Challenge

MoMoney, a fast-growing fintech brand, wanted to build brand awareness, visibility, and spark interest among young professionals. The platform focuses on smarter saving and investing but needed a campaign that didn’t feel like traditional finance marketing. The goal was to engage people on LinkedIn with content that felt fun, real, and genuinely worth sharing, all within a tight timeline and limited budget.

Our Approach to Help Them Amplify Their Brand Awareness

Simplify Socials designed a LinkedIn influencer campaign focused on relatable, story-led content, built to resonate with millennial and Gen Z professionals navigating their financial journeys.

✅ Influencer Selection

We handpicked 11 LinkedIn creators with proven engagement and credibility in niches like finance content, humor, career, and storytelling. Each creator had an authentic voice and audience fit for MoMoney’s brand identity.

✅ Content Strategy

• Tone: Fun, conversational, and approachable

• Themes: Everyday financial habits, childhood stories, money myths, savings tips

• Execution: Light-touch brand mentions that sparked curiosity instead of selling

✅ Fast & Flexible Delivery

When one creator dropped out just before launch, we onboarded a replacement within hours, who ended up delivering the campaign’s top-performing post at 70% of the original cost. All 11 creators went live within three days of onboarding.

The Results

This focused, fast-paced campaign delivered big visibility with strong engagement — entirely through organic creator content:

Influencer Marketing Campaign for MoMoney Achieves Over 1.08 Million Impressions, 665K Reach, and 5.4K Engagements on LinkedIn.

📊 1,085,398+ Impressions

👥 665,277+ Reach

🔥 5,451+ Total Engagement

❤️ 4,668+ Likes

💬 723+ Comments

🔁 60+ Reposts

Why It Worked

• Platform-Creative Fit: LinkedIn was the perfect space to mix a professional tone with personal stories, especially about money.

• No Hard Selling: Creator posts felt honest and human, not like ads, which made them more relatable and shareable.

• Agile Execution: Our fast response to last-minute changes kept the campaign on track and even unlocked unexpected wins.

• Precision over Volume: We focused on creators with high trust, not just big numbers, which made engagement more meaningful.

Impact for MoMoney

This campaign successfully introduced MoMoney to thousands of young professionals through posts they actually enjoyed reading. Instead of heavy financial jargon, the brand showed up with light, memorable content that demystified money and encouraged smart saving, making finance feel more human.

Beyond impressions, the campaign helped MoMoney:

• Build brand trust in the fintech space

• Show up in the daily LinkedIn feed of over half a million people

• Reinforce its identity as a user-first, modern money solution

Highlights from LinkedIn's Influencer Marketing Campaign showcasing top comments on MoMoney, emphasizing its practicality and innovation in helping people save efficiently.

What the Client Said

We're proud to be recognized not just for the results we deliver, but for how we work. Here is what Pranav from the Product team at MoMoney shared with our co-founder, Ankush, on LinkedIn after the campaign:

Feedback like this reflects our focus on fast execution, clear communication, and real collaboration.

Want results like this on LinkedIn?

Let’s plan a creator campaign that fits your brand, your budget, and your timeline.

We will help you find the right voices, tell the right stories, and get the reach you actually need.

👉 Schedule a Strategy Call